Sara Garrison's profile

Marriage Equality Semiotics

Signifers 
 
Business Card
 
 
Stickers
 
Email Blast
 
Mock Up for Email Blast
 
Advocating marriage equality visually through signifiers. Then using those signifiers in stickers, business card, and email blast. Hypothetical branding for civil rights campaign. I picked the connotation "remodeling" to imply that the larger issue, Marriage Equality, still has a long way to go. Showing civil rights milestones in a state of revamping also implies that women's rights and racial equality could improve and be more equal so to speak. Showing individually homosexual marriage in this sketchy style provides that there's a long way to go before marriage is equal for everyone. Even in the state of California, the laws are still not completely equal. For example, a homosexual couple may get married but if they divorce they may not ever marry again but heterosexual couples can remarry multiple times. Although overall conservatives have recently become more open to the idea of gay marriage, political parties are ultimately on opposite ends of this issue and I think it's clear to everyone that there's a long way to go before there's an agreement. I just wanted the signifiers to show that these issues have only hit the rim toward success and if these were designs, they would only be a sketch of the entire process. 
Marriage Equality Semiotics
Published:

Marriage Equality Semiotics

Advocating marriage equality visually through signifiers. Then using those signifiers in stickers, business card, and email blast.

Published: